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Quotes 5 min read

Common Quoting Mistakes Small Businesses Make

Avoid the most common quoting mistakes that cost UK small businesses time, money and customers.

MileageCalendar Team Published 1 October 2025 Updated 12 March 2026

Being too vague

A quote that says "plumbing work — £500" leaves too much room for interpretation. The customer may expect more than you planned to deliver, leading to disputes.

Break the work down into specific line items so both you and the customer know exactly what is included. This sets clear expectations and reduces the risk of disagreements.

Forgetting to state validity

Materials and costs can change over time. If you do not state how long your quote is valid for, a customer may accept it months later when your costs have increased.

Always include a validity period — typically 30 days — on every quote. This protects you from being held to outdated prices.

Not following up

Many businesses send a quote and then wait. But customers are busy and may forget. A polite follow-up a few days later can remind them and give you a chance to answer any questions.

Following up shows you are professional and interested in the work. It is one of the easiest ways to increase your quote acceptance rate.

Avoid quoting mistakes with digital quotes

Structured line items, automatic terms and acceptance tracking built in.

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